Based on MIDiA Research and real client work The social-to-streaming funnel is broken. You're getting views, engagement, maybe even viral moments—but those numbers aren't translating to sustained streaming growth. Sound…
07
Oct 
Author: XcelMusicMarketing
07
Oct 
29
Jul Stop Dismissing Playlisting, it’s your Superfan Pipeline
Spotify just dropped their comprehensive guide on developing super listeners, the 2% of monthly listeners who drive 18% of artist streams and 50% of their ticket sales. This data is…